Freelance UX Designer.

Based in Sofia, Bulgaria with multidisciplinary background in research, data analysis and marketing. My focus is on data, meaningful user journey and minimal aesthetics.

" - the UX Process is not linear. We constantly go back every time we stack new knowledge and facts."

THE PROCESS

What I do to help with your idea to become real experience

MEETING &
DISCOVERY

In every beginning there is a meeting and get to know the person with the idea. Research and discovery is a key principle and important starting point.
Getting better and clear understanding of your business and your goals sets the foundation of the project and path forward.

STRATEGY &
CREATIVE DIRECTION

Design thinking is exceptional ingredient into creating solid strategy and purposeful direction of the business goals.
We will define the need of SEO, the platform builder and marketing ads and analytics.

AUDIT &
RESEARCH

If you have existing website/app and audit will be mandatory. My approach is to do Heuristic evaluation of your platform.

Identify the problems and iterate on them with research on competitors and surveys.

DESIGN &
DEVELOPMENT

Here the process of creating the blueprint of your project starts. In this stage I gather my findings from the research and create the inspiration from the discovery phase.
Such as moodboards, color and typography, structure and Low-Fi wireframes.

TEST & ITERATION

After we agree on initial design, the testing begins. In this stage I do more surveys and usability tests. When the results are finished i will analyze them, discuss with you and iterate again until we get to a working website.